Ilyse Liffreing

Personal Portfolio


NEW YORK, NEW YORK ● P: (714) 401-2456 ● E: ivl207@nyu.edu ● W: ilyseliffreing.com



Professional Experience — Multimedia Journalist



CAMPAIGN US — New York, NY                                                                                             
Platforms Reporter/ Social Media Manager                                                                                                                     

●      Report on breaking news, social campaigns, the rise of chatbots and diversity with short pieces, in-depth features and Q+As shared up to 20K times.
●      Manage the Facebook, Twitter channels and develop social strategies.


 

NBC NEWS — New York, NY
Audience Development Intern


●      Researched SEO keywords using Google Trends and Keyword Planner for NBC News, MSNBC and TODAY.com.
●      Developed story ideas and packages based around keyword search volume.
●      Analyzed posts on Omniture, Ad Hoc Analysis, Google Webmaster Tools.


 
TOM’S GUIDE and LAPTOP MAGAZINE — New York, NY
Editorial and Production Intern


●      Wrote daily pieces covering new products, online security, Facebook’s real-name policy, best apps for students, and virtual reality gloves.
●      Interviewed by Fox News for my coverage on Google’s new My Account page.



NBCUNIVERSAL OWNED TELEVISION STATIONS — New York, NY
Editorial Intern

●      Pitched, researched and wrote features and news daily for NBC stations in 11 major cities, shared up to 700 times on Facebook.
●      Reported on financial literacy for kids, 3D printing’s impact on the environment, advances in health care, and a new Oreo flavor.



NEW YORK MAGAZINE: BEDFORD + BOWERY — New York, NY
Editorial Intern


●      Wrote two local enterprise pieces a day.

●      Covered the Ferguson protests, the Bowery Mission seeking donations, rising transit fares, women in the film industry, and how occultists view Halloween.

     


CITY WEEKEND MAGAZINE — Shanghai, China
Editorial and Video Intern

●     
Reviewed bars and restaurants and shot and edited weekly videos on things to do in Shanghai, air pollution, and the expat community.




Education


NEW YORK UNIVERSITY — New York, NY                                                                      

GPA: 3.75            

MA in Journalism, Concentration: Magazine Writing, Graduated: Dec. 2015
Received a full-ride scholarship


UNIVERSITY OF SAN FRANCISCO — San Francisco, CA                                             

GPA: 3.6

BA in Creative Writing; Journalism and Theatre minors, Graduated Cum Laude: May 2013
-Rich Media Editor/Writer (Foghorn Newspaper)
●      OXFORD UNIVERSITY — Oxford, England
●      LOYOLA UNIVERSITY CHICAGO — Rome, Italy

●      COLUMBIA UNIVERSITY: summer TV writing intensive — New York, NY



Skills

SEO Research, Social Media, Premiere, Final Cut Pro, iMovie, After Effects, Digital SLR Cameras, Photoshop, Data Visualization, HTML, Wordpress, Excel, French



Interests

Culture, Arts & Entertainment, Breaking News, Technology, Social Justice, International News